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Duncan McClean 0 minute read
May 4, 2019

Should I provide a free trial for my Saas or not?

For those of you who don't know I recently launched ReadCast - a Saas app where you can save articles and we convert them to audio so you can consume them in your podcasting app of choice.
In the past few weeks since the launch hype and quietened down, I've not been getting many signups and if I have they don't get past the two weeks mark.
In order to combat this, I've been thinking about free trials. We do offer one but it requires bank information, which for someone who doesn't know anything about the business or who I am, that can be a thing which straight away leaves them closing their browser tab.
In my mind, I've been considering if I should open up free trials without the need for someone entering their bank details.
There are some obvious things which could be a problem. If someone goes and converts lots of really long articles at once, that could one slow down the server for paying customers but it could also hurt the API we use to actually do the text-to-speech conversion and if that was to break we would be out of business.
So if we were to open up trials, we would need to restrict the amount of articles that can be converted so that can't be abused.
On the other hand, letting people register for a trial could possibly lead to them subscribing to the service which at the end of the day is a good thing.
Now that I've got the pros and cons of opening up free trials, I'm still not sure if I should do it or not.